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Author Archive: Kristi Yim

How to Measure the Effectiveness of Your Event Sponsorship with Analytics

May 18, 2018 by

There are a lot of articles on the internet about how to measure sponsorship effectiveness—and while many of them are quite informative, few offer guidance on measuring the impact of sponsoring an event. Event sponsorship increases visibility in front of large audiences, fosters goodwill within your community and effectively highlights the human side of your [...]

5 Ways to Create Sponsorship Programs That Attract Awesome Brands and Enhance Your Event

November 17, 2017 by

Sponsorship programs offer incredible value to all involved—to your event attendees, to the brands who sponsor and to you...but only if they’re done right. When you connect the right brands with your event attendees in strategic and meaningful ways, you’ll create unforgettable experiences that offer significant value and meaningful connection for everyone. You likely already [...]

6 Reasons Your Brand Needs an Experiential Marketing Company to Elevate Its Sponsorship Game

May 10, 2017 by

Considering sponsorship opportunities for your brand or business? Wondering if you need an agency to help? The best experiential marketing companies ensure your brand shows up as an A-player in the sponsorship game. And, they make certain you maximize sponsorship spend and create compelling interactions with your target audience. Before you check out your next [...]

Kristi Yim, Resonate Agency’s fearless founder, brings years of experience and boundless enthusiasm to her experiential marketing agency and clients. On this blog, she’ll chat about connecting properties, brands and audiences; best practices in experiential marketing and sponsorships; industry happenings and musings on marketing excellence. Follow along!

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