The Top 7 Corporate Event Sponsorship Must Haves for Brands

August 27, 2019 by

How to ensure a successful sponsorship experience, according to Volvo’s Marketing Team One great way to reach and interact with your target market is to sponsor an event. Whether you’ll be sponsoring a nonprofit opening a community-based food hall or a city’s annual outdoor holiday ice rink, you can use certain strategies to make sure [...]

How to Use Event Sponsorship ROI to Attract and Retain Event Sponsors

June 25, 2019 by

As much as the digital world has grown lately, people still want and appreciate in-person experiences. Event sponsorship is an excellent way for you to fund your event and for sponsoring brands to grow their brand awareness. However, if you want to keep brands returning year after year, you’ll need to show them what their [...]

4 Benefits of Aligning Your Brand with Socially Responsible Companies

May 14, 2019 by

How La Cocina Created the Right Opportunity for Brands Sponsoring socially responsible companies allows brands to appeal to issues target customers care about and meet customers where they are. With the proliferation of technology and social media, you might be wondering how to build brand awareness in a world where the consumer’s attention is stretched [...]

To Partner With the Right Experiential Marketing Agency, Ask the Right Questions

August 7, 2018 by

You already know you need to work with an experiential marketing agency. (That’s why you’re here, right?) What you may not know is how to pick the right one! On paper—or on the Internet, rather—many experiential marketing agencies appear the same. But if you want to stand out to your audience, you need an agency [...]

How to Measure the Effectiveness of Your Event Sponsorship with Analytics

May 18, 2018 by

There are a lot of articles on the internet about how to measure sponsorship effectiveness—and while many of them are quite informative, few offer guidance on measuring the impact of sponsoring an event. Event sponsorship increases visibility in front of large audiences, fosters goodwill within your community and effectively highlights the human side of your [...]

5 Ways to Create Sponsorship Programs That Attract Awesome Brands and Enhance Your Event

November 17, 2017 by

Sponsorship programs offer incredible value to all involved—to your event attendees, to the brands who sponsor and to you...but only if they’re done right. When you connect the right brands with your event attendees in strategic and meaningful ways, you’ll create unforgettable experiences that offer significant value and meaningful connection for everyone. You likely already [...]

6 Reasons Your Brand Needs an Experiential Marketing Company to Elevate Its Sponsorship Game

May 10, 2017 by

Considering sponsorship opportunities for your brand or business? Wondering if you need an agency to help? The best experiential marketing companies ensure your brand shows up as an A-player in the sponsorship game. And, they make certain you maximize sponsorship spend and create compelling interactions with your target audience. Before you check out your next [...]

Kristi Yim, Resonate Agency’s fearless founder, brings years of experience and boundless enthusiasm to her experiential marketing agency and clients. On this blog, she’ll chat about connecting properties, brands and audiences; best practices in experiential marketing and sponsorships; industry happenings and musings on marketing excellence. Follow along!