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Northern California Premier Festivals and Events | Southern California Premier Festivals and Events

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Northern California Premier Festivals and Events


The 165th Annual St. Patrick’s Day Festival
Saturday, March 11, 2017—San Francisco, CA

100,000 parade attendees and 5,000 festival attendees
Sponsorship Investment Range: $2,500–$30,000

Well established event with historic ties to the city. The parade is a huge draw for attendees from all different demographics and ethnicities and the festival will showcase Irish Culture through live performances and entertainment, arts and crafts exhibitors, food and beverage concessions, children’s rides and inflatables, cultural displays, a petting zoo and pony rides and a number of non-profits booths representing the Irish community.


The 26th Annual Union Street Easter Parade & Spring Celebration
Sunday, April 16, 2017—San Francisco, CA

30,000 parade attendees
Sponsorship Investment Range: $2,000–$10,000

A variety of children’s and family activities are the focus of the event and include kids’ rides and games, a hands-on activities area, costumed characters, a petting zoo and entertainment from some of the Bay Area’s best musicians.

The 36th Annual Petaluma Butter & Egg Days Parade & Celebration
Saturday, April 29, 2017—Petaluma, CA

25,000 attendees
Sponsorship Investment Range: $1,500–$20,000

The 100-unit parade features over 3,000 participants. Activities before, during and after the parade include four blocks of exhibit space for arts and crafts exhibitors, food vendors offering a wide variety of festival foods, sponsor booths, community and non-profit booths and a large area to entertain youngsters with inflatables, rides, and hands-on activities.


41st Annual Union Street Music Festival
Saturday & Sunday, June 3 & 4, 2017—San Francisco, CA

100,000 attendees
Sponsorship Investment Range: $3,000–$50,000

The event will have live bands performing in small entertainment areas throughout the site. We will feature five different genres: Jazz, Blues, Country, Bluegrass and Local Bands! The Festival will also include Arts and Craft Exhibitors, unique Sponsors, Festive Food Vendors and Community Groups.

The 63nd Annual North Beach Festival
Saturday & Sunday, June 17 & 18, 2017—San Francisco, CA

100,000 attendees
Sponsorship Investment Range: $3,000–$50,000

The North Beach Festival is considered one of the country’s original outdoor Festivals. The event is situated in the historic North Beach District, known to locals and visitors alike as San Francisco’s Little Italy and the home of the famed beat generation. The 2016 event will feature over 125 arts and crafts booths, 20 gourmet food booths, two stages of live entertainment, Italian street painting, beverage gardens, kid’s chalk art area and the blessing of the animals.


33rd Annual Fillmore Jazz Festival 2017
Saturday & Sunday, July 1 & 2, 2017—San Francisco, CA

100,000 attendees
Sponsorship Investment Range: $3,000–$50,000

The Fillmore Street Jazz Festival blends art and soul in one of the country’s most unique neighborhoods. The Festival is the largest free Jazz festival on the West Coast where visitors can groove to live music from multiple stages, browse the offerings of 12 blocks of fine art and crafts and enjoy gourmet food and beverages.


Eat Drink SF
August 24-27, 2017—San Francisco, CA

8,000+ attendees
Sponsorship Investment Range: $7,500+

Eat Drink SF showcases the San Francisco Bay Area restaurant community as world class and celebrates its diverse culinary community. Each year more than 200 restaurants participate in Eat Drink SF activities, which have included the launch party, a charity dinner, an industry day, grand tasting sessions, food and beverage classes and cooking demonstrations. With innumerous press opportunities, Eat Drink SF provides an opportunity to market your brand to foodies and connect directly with current and potential customers.


Sonoma Wine Country Weekend
September 1–3, 2017—Sonoma, CA

5,000 attendees
Sponsorship Investment Range: $7,500+

For three deliciously decadent days, guests experience, up close and personal, Sonoma’s full bounty of flavors. Attendees rub shoulders with winegrowers and makers from the pioneers to the rising stars. In 2015, through all of these events, Sonoma Wine Country Weekend was able to give back $1.9MM to the Sonoma County charitable community and pump $2.7MM back into the Sonoma County economy.

The 7th Annual Bay Area Blues Festival
Saturday & Sunday, September 23 & 24, 2017—Martinez, CA

20,000 attendees
Sponsorship Investment Range: $2,500-$30,000

The event features blues music on two stages, arts and crafts exhibitors, gourmet food, local restaurants, community booths, hands-on kids’ activities and rides, a Farmers’ Market, bistro-style seating, craft beer and fine wines.


San Francisco’s Wharf Fest
Saturday, October 21, 2017—San Francisco, CA

10,000 attendees
Sponsorship Investment Range: $2,500-$30,000

This year’s festival will include a chowder cook-off competition, maritime themed activities, a bike decorating contest, and a “trashy” fashion show. The day will be topped off with a screening of the “Best of the Fest” animated films from the San Francisco International Ocean Film Festival and a spectacular fireworks show at PIER 39.


Holiday Ice Rink in Union Square
November 1, 2017–January 15, 2018—San Francisco, CA

80,000 skaters and 3.8MM spectators
Sponsorship Investment Range: $25,000+

The Holiday Ice Rink in Union Square will return for its ninth holiday season in San Francisco and has proven its status as San Francisco’s most popular holiday ice rink. Located at the core of the city’s primary shopping district, Union Square, the Holiday Ice Rink in Union Square attracts locals and visitors alike as well as hundreds of thousands of skaters and spectators. The highly publicized and successful Ice Rink was named as one of the “10 Coolest Ice Rinks” by Forbes Traveler and “Best Ice Skating Rinks in the US” by the TODAY Show.


Sonoma Valley Author’s Festival
May 4-6, 2018—Sonoma, CA

500 attendees, 35 authors

The program will begin on Friday, May 4 at the Jack London Winery ruins in Glen Ellen, with two keynote speakers. A reception for the attendees would follow the presentations and local wineries and restaurants will be given the opportunity to participate. The SVAF will continue on Saturday and Sunday at the Hanna Boys School in Glen Ellen. The program on these days will feature a combination of keynote speakers in the general sessions followed by breakout sessions. The mix of authors and speakers participating will reflect a variety of topics and include fiction and non-fiction, biographies, cooking, adventure, medicine, technology and science. SVAF is an unprecedented opportunity for brands to grow with a brand-new event that will reach an influential, affluent and intellectual community.

Southern California Premier Festivals and Events


California Strawberry Festival
Saturday & Sunday, May 20 & 21, 2017—Oxnard, CA

60,000 attendees
Sponsorship Investment Range: $5,500–$15,000

Ranked among the finest outdoor Festivals in the nation. The California Strawberry Festival attracts crowds from across Southern California and beyond. Attendees enjoy tasty tributes to the strawberry, live entertainment, contests for berry lovers of all ages, fine arts & crafts vendors, interactive activities, educational exhibits, cooking demos and more.


Movies on the Green at The Americana at Brand
Thursdays, July 2017—Los Angeles, CA

500 attendees per screening
Sponsorship Investment Range: $10,000+

When the sun goes down each summer, the movie lights go up. Each season’s cinematic calendar brings flicks for the whole family to gather and enjoy movies under the moon.

Summer Concert Series at The Grove
Select Wednesdays, July & August, 2017—Los Angeles, CA

3,000 attendees per performance
Sponsorship Investment Range: $15,000+

On select evenings in July and August, The Grove is transformed into an open-air concert venue featuring free, live performances by some of the hottest musicians and rising stars in the business. The annual concert series has included an all-star musical line up with performances by Natasha Bedingfield, Gavin Rossdale, Alanis Morissette, Jewel and Will Smith.


Ventura County Fair
August 2017—Ventura, CA

320,000 attendees
Sponsorship Investment Range: $5,000+

The Ventura County Fair brings communities together, crossing cultural, demographic, and ethnic lines to provide affordable family entertainment, education and enrichment. The Fair’s numerous departments showcase thousands of exhibits comprised of livestock, crops, artwork, baked goods, crafts and more. The Fair also teaches the value and rewards of hard work, innovation, presentation and creativity by awarding trophies, ribbons and cash awards across more than 5,000 competitive exhibit categories.


Holiday Ice Rink Pershing Square
November 9, 2017–January 15, 2018—Los Angeles, CA

54,000 skaters and 450,000 spectators
Sponsorship Investment Range: $8,000+

Holiday Ice Rink Pershing Square is a signature winter experience that brings the magic of skating outdoors to sunny downtown Los Angeles. Over the past 20 years, the rink has hosted millions of guests, numerous special events and has served as the backdrop for countless holiday memories. Pershing Square is an outdoor concert, event center and public park that offer a green oasis to the surrounding shopping, restaurant and art gallery district.

The Americana at Brand Tree Lighting
November 2017—Los Angeles, CA

30,000 attendees
Sponsorship Investment Range: $10,000+

There’s no place like The Americana at Brand to experience the spirit of Christmas. The spectacular, annual holiday tree lightings bring first-class entertainment to the stage, signaling the start of the season. Enjoy an evening of holiday entertainment for the entire family.

The Grove’s 14th Annual Christmas Tree Lighting Celebration
November 2017—Los Angeles, CA

25,000 attendees and 6.17MM viewers
Sponsorship Investment Range: $25,000+

Produced by Brad Lachman Productions, Emmy award winning producers of Macy’s Thanksgiving Day Parade (1994-Present) and many other classic holiday & music specials. “A Hollywood Christmas Celebration at The Grove” is a one-hour holiday special featuring some of the biggest names in music, television, and motion pictures, along with thousands of Christmas lights, snow, and of course—Santa Claus! Past show performers have included: Robin Thicke, Cee Lo Green, Mary J. Blige, Natalie Cole, Phillip Phillips, and Scotty McCreery. The 2015 show aired nationally in syndication beginning with a prime time special on Thanksgiving, Thursday, November 26th in Los Angeles. Thereafter the special aired in syndication across all Top 50 markets for six consecutive weeks, with a guaranteed 95+% national coverage, until it concluded its run on January 1, 2016.