Kristi Yim, Founder and Owner
Kristi brings over two decades of marketing expertise to her Resonate Agency clients, including experience that ranges across multiple industries and all aspects of integrated marketing strategy, program execution and sponsorship development. A connector by nature, she adeptly manages both personal relationships with her clients and intricate, enterprise-scale projects with budgets exceeding $20 million. With a keen eye for detail and a clear focus on both short- and long-term results, Kristi works diligently to ensure her clients maximize their marketing investments while also having fun. Resonate Agency reflects the perfect intersection of Kristi’s professional acumen and personal strengths.
Kristi and her husband, Brad, have two school-aged children. When not working or volunteering at her childrens’ sporting events, Kristi remains in motion; she enjoys snow skiing and sharing her love of travel with her family.
Morgan Darden, Vice President, Strategic Partnerships
Morgan offers decades of experience in providing service to clients and building relationships.Time spent in event services, partnership/sponsorship services, food and beverage services, and financial services have built the foundation for Morgan to help you succeed. Morgan finds happiness in helping others to meet their goals and to experience joy in the journey and in the results. With emotional intelligence, creative flair, ROI focus, and operational grounding, Morgan stands ready to assist his clients in maximizing their marketing investment.
Morgan and his wife, Elizabeth, came to California from the Southeast on their honeymoon and never turned back. They have 3 daughters. Morgan enjoys hiking and is an enthusiast for the discovery which comes from good food and drink.
Mary Rickles, Creative Designer
Mary’s unique background that combines visual design with communication and marketing adds to Resonate Agency’s repertoire. Specializing in art direction, content creation, social media and print design, Mary applies more than a decade of experience in publishing and political communication to her work for our clients.
An Alabama native with an affinity for the Crimson Tide (Roll Tide!), Mary now resides in the City by the Bay with her husband, Jared, and dog, Griffin.