Kristi Yim, Founder and Owner
Kristi brings over two decades of marketing expertise to her Resonate Agency clients, including experience that ranges across multiple industries and all aspects of integrated marketing strategy, program execution and sponsorship development. A connector by nature, she adeptly manages both personal relationships with her clients and intricate, enterprise-scale projects with budgets exceeding $20 million. With a keen eye for detail and a clear focus on both short- and long-term results, Kristi works diligently to ensure her clients maximize their marketing investments while also having fun. Resonate Agency reflects the perfect intersection of Kristi’s professional acumen and personal strengths.
Kristi and her husband, Brad, have two school-aged children. When not working or volunteering at her childrens’ sporting events, Kristi remains in motion; she enjoys snow skiing and sharing her love of travel with her family.
Marlena Aranada, Director of Strategic Partnerships
Marlena specializes in developing and managing strategic partnerships for our clients. Thoughtful in demeanor and detail-oriented, Marlena works to understand the needs of a business, helps define marketing objectives and identifies ideal sponsorship and strategic partnership programs to meet - and typically exceed - her client’s goals. She applies both a big picture vision and a bottom line focus that enables her clients to optimize their resources and investments.
Marlena honed her skills in professional sports where she gained extensive experience in event management, sponsorships, customer service, sales and marketing; this expertise serves her Resonate Agency clients well.
Outside of work, Marlena loves reading, enjoying live music and keeping up on the latest documentaries.
Erin Finnegan, Marketing and Social Media Strategist
Erin’s energy, creativity and media savvy help Resonate Agency’s clients looking to improve their social media status. With over a decade of experience creating and executing marketing campaigns, Erin adeptly uses both social media and traditional media to achieve her client’s marketing and communication goals.
In her spare time, Erin and her French Bulldog, Tallulah, work on their pet project PuppySnob.com.
Mary Rickles, Creative Designer
Mary’s unique background that combines visual design with communication and marketing adds to Resonate Agency’s repertoire. Specializing in art direction, content creation, social media and print design, Mary applies more than a decade of experience in publishing and political communication to her work for our clients.
An Alabama native with an affinity for the Crimson Tide (Roll Tide!), Mary now resides in the City by the Bay with her husband, Jared, and dog, Griffin.